What, you don't have a signature for your email messages and articles?
Then you are missing out one of the cheapest, but most efficient marketing tools :
o But how do you create the perfect signature for your business?
Let me show you: When creating your own prmotional email signature, first you have to figure out how you want the reader to react.
Do you want her to visit your web site, to purchase your products, or to join your newsletter?
Maybe you even want to create several signatures for different occasions:
One to promote your newsletter, one that links to your web site, one that fits the signature rules of your favorite discussion list, and so on.
Once you have decided on the goal of your signature, you can go on and create your email signature. It is best to use a real simple text editor to create your first signature, such as Notepad. I recommend to create a text file that contains all your signatures. Then it is easy to find a specific signature when you need it, and when you create a new one, you do not have to start from the scratch but modify an existing signature. Your signature always starts with a greeting and your own name. Depending on the audience, you can also include your title and company name. However, I do not recommend to include your phone and fax numbers, at least not in promotional signatures.
Sample: ----------------------------------------------------
Best regards, John Vorwerk 4OfficeAutomation, Inc. ----------------------------------------------------
Next, you have to create the promotional part of your signature. This part is like creating a short e-zine ad. You have to mention your offer, your URL and a call to action. It is not enough to only mention your URL; you have to give the reader a compelling reason to go to your site and join your newsletter or buy your product.
Sample:
----------------------------------------------------
Send rich HTML email to your customers with EmailUnlimited. Go to http://www.4officeautomation.com/default.htm?a_aid=3bf35761 to download your copy of EmailUnlimited Free Edition!
----------------------------------------------------
Here are some additional tips to make your signature line more efficient: Although your signature is a promotional item, it should be as unobtrusive as possible, just like the Yahoo! Mail signature. Do not use exclamation marks exessively. It is enough to use one in your call to action. The same goes for upper-case letters: USING UPPER-CASE LETTERS AND EXCLAMATION MARKS MAKES READERS FEEL LIKE YOU ARE SCREAMING AT THEM!!! See what I mean? It is also important that you keep your signature as short as possible. People are annoyed when they see sigantures that look like full-blown ads and tend to ignore them. As a rule of thumb, I suggest that the promotional part of your signature should be one to three lines of text, including the URL. Each line should not be longer than 65 characters, otherwise some email clients may have trouble displaying your signature correctly.
About The Author:
Article Written By John Vorwerk, 4OfficeAutomation, Inc. Inventor of the EmailUnlimited Email Marketing Software.May your connection be foul, your ISP be a bitch - EmailUnlimited delivers your mailz like a witch! Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761
Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts
What, you don't have a signature for your email messages and articles?
Then you are missing out one of the cheapest, but most efficient marketing tools :
o But how do you create the perfect signature for your business?
Let me show you: When creating your own prmotional email signature, first you have to figure out how you want the reader to react.
Do you want her to visit your web site, to purchase your products, or to join your newsletter?
Maybe you even want to create several signatures for different occasions:
One to promote your newsletter, one that links to your web site, one that fits the signature rules of your favorite discussion list, and so on.
Once you have decided on the goal of your signature, you can go on and create your email signature. It is best to use a real simple text editor to create your first signature, such as Notepad. I recommend to create a text file that contains all your signatures. Then it is easy to find a specific signature when you need it, and when you create a new one, you do not have to start from the scratch but modify an existing signature. Your signature always starts with a greeting and your own name. Depending on the audience, you can also include your title and company name. However, I do not recommend to include your phone and fax numbers, at least not in promotional signatures.
Sample: ----------------------------------------------------
Best regards, John Vorwerk 4OfficeAutomation, Inc. ----------------------------------------------------
Next, you have to create the promotional part of your signature. This part is like creating a short e-zine ad. You have to mention your offer, your URL and a call to action. It is not enough to only mention your URL; you have to give the reader a compelling reason to go to your site and join your newsletter or buy your product.
Sample:
----------------------------------------------------
Send rich HTML email to your customers with EmailUnlimited. Go to http://www.4officeautomation.com/default.htm?a_aid=3bf35761 to download your copy of EmailUnlimited Free Edition!
----------------------------------------------------
Here are some additional tips to make your signature line more efficient: Although your signature is a promotional item, it should be as unobtrusive as possible, just like the Yahoo! Mail signature. Do not use exclamation marks exessively. It is enough to use one in your call to action. The same goes for upper-case letters: USING UPPER-CASE LETTERS AND EXCLAMATION MARKS MAKES READERS FEEL LIKE YOU ARE SCREAMING AT THEM!!! See what I mean? It is also important that you keep your signature as short as possible. People are annoyed when they see sigantures that look like full-blown ads and tend to ignore them. As a rule of thumb, I suggest that the promotional part of your signature should be one to three lines of text, including the URL. Each line should not be longer than 65 characters, otherwise some email clients may have trouble displaying your signature correctly.
About The Author:
Article Written By John Vorwerk, 4OfficeAutomation, Inc. Inventor of the EmailUnlimited Email Marketing Software.May your connection be foul, your ISP be a bitch - EmailUnlimited delivers your mailz like a witch! Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761
Then you are missing out one of the cheapest, but most efficient marketing tools :
o But how do you create the perfect signature for your business?
Let me show you: When creating your own prmotional email signature, first you have to figure out how you want the reader to react.
Do you want her to visit your web site, to purchase your products, or to join your newsletter?
Maybe you even want to create several signatures for different occasions:
One to promote your newsletter, one that links to your web site, one that fits the signature rules of your favorite discussion list, and so on.
Once you have decided on the goal of your signature, you can go on and create your email signature. It is best to use a real simple text editor to create your first signature, such as Notepad. I recommend to create a text file that contains all your signatures. Then it is easy to find a specific signature when you need it, and when you create a new one, you do not have to start from the scratch but modify an existing signature. Your signature always starts with a greeting and your own name. Depending on the audience, you can also include your title and company name. However, I do not recommend to include your phone and fax numbers, at least not in promotional signatures.
Sample: ----------------------------------------------------
Best regards, John Vorwerk 4OfficeAutomation, Inc. ----------------------------------------------------
Next, you have to create the promotional part of your signature. This part is like creating a short e-zine ad. You have to mention your offer, your URL and a call to action. It is not enough to only mention your URL; you have to give the reader a compelling reason to go to your site and join your newsletter or buy your product.
Sample:
----------------------------------------------------
Send rich HTML email to your customers with EmailUnlimited. Go to http://www.4officeautomation.com/default.htm?a_aid=3bf35761 to download your copy of EmailUnlimited Free Edition!
----------------------------------------------------
Here are some additional tips to make your signature line more efficient: Although your signature is a promotional item, it should be as unobtrusive as possible, just like the Yahoo! Mail signature. Do not use exclamation marks exessively. It is enough to use one in your call to action. The same goes for upper-case letters: USING UPPER-CASE LETTERS AND EXCLAMATION MARKS MAKES READERS FEEL LIKE YOU ARE SCREAMING AT THEM!!! See what I mean? It is also important that you keep your signature as short as possible. People are annoyed when they see sigantures that look like full-blown ads and tend to ignore them. As a rule of thumb, I suggest that the promotional part of your signature should be one to three lines of text, including the URL. Each line should not be longer than 65 characters, otherwise some email clients may have trouble displaying your signature correctly.
About The Author:
Article Written By John Vorwerk, 4OfficeAutomation, Inc. Inventor of the EmailUnlimited Email Marketing Software.May your connection be foul, your ISP be a bitch - EmailUnlimited delivers your mailz like a witch! Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761
Choose The Right Format For Your E-zine
Choose The Right Format For Your E-zine by:
John Vorwerk When you plan to publish your e-zine, one of the first things you need to decide on is the format in which you want to publish it to your readers. Currently, email can be delivered in two different formats: Plain text and HTML. Here are the advantages and disadvantages of each format:
--------------Plain Text--------------
Advantages:
* Easy to create
* Can be read with all email programs
* Small size equals fast delivery and short download times
* Some people consider it to be more personal than HTML newsletters
Disadvantages:
* Poor formatting options
* Newsletters may appear different to different users, depending on the email client, font choices, and margin settings
--------------HTML Text--------------
Advantages:
* Complete formatting options; your newsletter may look like web pages or a printed magazine, with colorful pictures and rich formatting.
* Provide better tracking options; you can see how many people have opened your message.
Disadvantages:
* Some people use email clients that do not support HTML properly, or deliberately turn off HTML—or filter HTML mails from unfamiliar senders into the trash.
* HTML messages are significantly larger than plain text messages, and take more time to deliver.
* When you include pictures, you either have to embed them into your email, which adds to the size, or link them to files on the Internet, which requires the recipient to stay connected to the Internet while reading your message. Which format you finally use really depends on the contents of your newsletter and also on your target group. I have decided on using HTML format, since it provides me the most freedom and also give a more professional impression. When sending automatic follow-up emails, however, in same cases it can be better to send a plain text email that looks like somebody has manually written it. Special Tip: Using a professional email program like EmailUnlimited you can easily send emails that contains both, an HTML and a plain text your of your newsletter. This way, the recipient's email program will automatically determine which format it can display best and you can be sure that your message gets displayed on any email client.
About The Author:John Vorwerk, 4OfficeAutomation, Inc. Inventor of the EmailUnlimited Email Marketing Software May your connection be foul, your ISP be a bitch - EmailUnlimited delivers your mailz like a witch! Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761
John Vorwerk When you plan to publish your e-zine, one of the first things you need to decide on is the format in which you want to publish it to your readers. Currently, email can be delivered in two different formats: Plain text and HTML. Here are the advantages and disadvantages of each format:
--------------Plain Text--------------
Advantages:
* Easy to create
* Can be read with all email programs
* Small size equals fast delivery and short download times
* Some people consider it to be more personal than HTML newsletters
Disadvantages:
* Poor formatting options
* Newsletters may appear different to different users, depending on the email client, font choices, and margin settings
--------------HTML Text--------------
Advantages:
* Complete formatting options; your newsletter may look like web pages or a printed magazine, with colorful pictures and rich formatting.
* Provide better tracking options; you can see how many people have opened your message.
Disadvantages:
* Some people use email clients that do not support HTML properly, or deliberately turn off HTML—or filter HTML mails from unfamiliar senders into the trash.
* HTML messages are significantly larger than plain text messages, and take more time to deliver.
* When you include pictures, you either have to embed them into your email, which adds to the size, or link them to files on the Internet, which requires the recipient to stay connected to the Internet while reading your message. Which format you finally use really depends on the contents of your newsletter and also on your target group. I have decided on using HTML format, since it provides me the most freedom and also give a more professional impression. When sending automatic follow-up emails, however, in same cases it can be better to send a plain text email that looks like somebody has manually written it. Special Tip: Using a professional email program like EmailUnlimited you can easily send emails that contains both, an HTML and a plain text your of your newsletter. This way, the recipient's email program will automatically determine which format it can display best and you can be sure that your message gets displayed on any email client.
About The Author:John Vorwerk, 4OfficeAutomation, Inc. Inventor of the EmailUnlimited Email Marketing Software May your connection be foul, your ISP be a bitch - EmailUnlimited delivers your mailz like a witch! Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761
Testing your Internet Newsletter - Technical and Content Tests
An internet newsletter is the equivalent of a brochure or an offline informative newsletter - it needs to capture attention, deliver high quality information and content and convince readers that your company is worth remembering. With Internet newsletters, however, there is an additional issue. Unlike a printed brochure, which everyone sees the same, Internet newsletters are displayed on different browsers and screen resolutions. This may affect the way the newsletter looks or the way the layout is seen on different computers. Another test you should do with your newsletter concerns the way the message arrives at your target audience. Let's have a look at both test types that you should do before you submit your newsletter to your subscribers.
Technical Tests
There are many browsers that interpret web pages slightly differently. Many websites that look great on Netscape are displayed all wrong on Internet Explorer, and viceversa. This calls for your attention as you cannot afford to release the newsletter and have it display poorly on certain web browsers. Before sending it out try to proof it in several browsers and on different computers with different resolutions. This may be a hard thing to do if you don't have a larger office with several computers, but you can always ask a few friends to check it out and let you know if it looks ok on their screens. However, a basic test you can do even on one computer is to download different browsers and try them with your newsletter. You might also want to change the screen resolution from your current one to lower and higher ones as part of the test. The standard computer operates in SVGA true color, but you should also see other configurations.
Testing the way the message reaches your audience
This is mostly a test that resembles a focus group or a survey. Send the newsletter to a few people and ask them about it once they have read it. Did your message go through without any obstacles? Did they find the graphic layout attractive? What did they think about the photos you used in your newsletter? How did they respond to the call to action at the end of the newsletter? Were they tempted to find out more by visiting your website? Once you get answers to these questions you can easily see whether your newsletter is working properly. The message is essential and there is no point in going through all the trouble to publish the Internet newsletter unless you get the readers to visit your website and to trust your company.
Putting it all together
All of the things mentioned above sound like a lot of stuff to do for a simple newsletter. However, keep in mind that once you get the pattern right and once the first issue of the newsletter starts having success you will never have to repeat 90% of that work. It might still be a good idea to test your Internet newsletter in different browsers if you have made changes to the graphic design or layout. It would also be advisable to have at least one more person read each issue of the newsletter before sending it out, to see if you might have passed some errors.
Testing your newsletter is essential. Both the technical details of the newsletter and the expected response from the readers have to be tested thoroughly in order to ensure its success.
About the author:(c) Balwant Gohil 2006.
Check Out The Internet Newsletter Package...
At:StartingAnInternetNewsletter.comCombining The Power Of Google Adsense And Email Marketing
In the past year, Google Adsense has become the “It” way to make money on the Internet.
But even if you already use Google Adsense on your site, you are probably leaving money on the table. Let me explain why…
Most people create a site, slap some content and then wait for people to click on their ads.
But once people click on an ad, they are gone….probably forever!
One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.
By utilizing the power of their email list, website owners can dramatically increase their Adsense income.
Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.
The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially.
Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:
· Your own web articles
· Guides, product evaluations, and “How To's”
· Blogs and RSS Feeds
· Public domain works
· Private label rights
· Hiring a freelancer to write your content
Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.
As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads.
So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:
· Place the article on the web page
· Ad all three Adsense blocks in prominent places
· Make sure that the ad blocks look like standard text, with the no borders and blue links
· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on
After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.
Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.
Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.
About the Author: Scott J. Patterson is a self proclaimed Dunce, yet in a recent month he earned $12,124 from one of his online businesses. To find out how YOU can do the same, download his free ebook- A Secret Guide to Online Businesses
But even if you already use Google Adsense on your site, you are probably leaving money on the table. Let me explain why…
Most people create a site, slap some content and then wait for people to click on their ads.
But once people click on an ad, they are gone….probably forever!
One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.
By utilizing the power of their email list, website owners can dramatically increase their Adsense income.
Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.
The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially.
Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:
· Your own web articles
· Guides, product evaluations, and “How To's”
· Blogs and RSS Feeds
· Public domain works
· Private label rights
· Hiring a freelancer to write your content
Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.
As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads.
So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:
· Place the article on the web page
· Ad all three Adsense blocks in prominent places
· Make sure that the ad blocks look like standard text, with the no borders and blue links
· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on
After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.
Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.
Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.
About the Author: Scott J. Patterson is a self proclaimed Dunce, yet in a recent month he earned $12,124 from one of his online businesses. To find out how YOU can do the same, download his free ebook- A Secret Guide to Online Businesses
Top 10 Reasons To Advertise With Ezines
Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective:
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2. The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
3. Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
4. Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
5. Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
6. No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
7. Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
8. Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
9. Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
10. The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
About the Author: Deanna Mascle, Visit http://ezineadvertisingworks.info and http://howtoadvertisewithezines.info to learn more. Want to save money on Ezine Advertising? Check out our ebook "Harness The Power Of Ezine Advertising" which includes $21 of free ezine advertising plus our Ad Club. Our ebook not only offers FREE ezine advertising but additional tips.
1. An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
2. The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
3. Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
4. Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
5. Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
6. No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
7. Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
8. Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
9. Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
10. The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
About the Author: Deanna Mascle, Visit http://ezineadvertisingworks.info and http://howtoadvertisewithezines.info to learn more. Want to save money on Ezine Advertising? Check out our ebook "Harness The Power Of Ezine Advertising" which includes $21 of free ezine advertising plus our Ad Club. Our ebook not only offers FREE ezine advertising but additional tips.
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