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1. The Importance of Content Explained a) Why is Content Important to a Search Engine? b) What Are Your Options for Content? c) How Much Content Do You Need? Why is Content Important to a Search Engine? Search engines want to deliver the best results possible to their users. They want to give them the leading sites for a particular search term, that is their ultimate goal. If a search engine delivers the best possible results it goes a long way to gaining customer loyalty. This can be seen by the quick rise to fame of Google. I think we all agree for the most part that Google delivers excellent results and enjoys a huge fan base. SEQ: What factors determine quality content? Search engines keep track of everything, they probably know more about your site than you do. They know how long a visitor stays on your page or site, where they click to, how often your site gets bookmarked, how much new or updated content you have etc etc...you get the idea. Logic says that any good web site should be updated with good content or resources, why else bookmark or return to a site that never changes? What Are Your Options for Content? I have listed a few different types of content you could potentially use on your site to improve your ranking results. Writing Your Own Content This is always important as unique content - content only your site offers - is scored very highly. A visitor to a site containing content they have never seen before tends to stay longer than a visitor who has seen the same content on x number of other sites. This visitor is also more likely to bookmark your site and return in future. These are all important factors when a search engine is trying to determine the value of a sites content. RSS Feeds RSS Feeds are a very nice way of streaming valuable content to your site automatically. You can offer several types of content like news or sports headlines for example. This content again gives value to the user which can result in increased time spent on your site. It also helps your site remain updated with new content if implemented correctly. Click here for an example of RSS Feeds. Forum Boards for Discussions Forum boards are a great way to keep visitors returning to your site if you are able to build a little "community". This will result in an ongoing source of unique and constantly updated content. When installing a forum board don't forget to use a search engine friendly version. This basically means a version that will allow the spider (info retriever) to easily navigate through the pages, without having long complicated query strings. Feel free to email us should you need any recommendations. Visitor Polls Polls are a good way to keep content updated and visitors returning. All you need to do is install a simple script and you are good to go. Click here for examples. Visitor Reviews As per a site like Amazon you may choose to let your visitors submit reviews of products or services. Again, this will create fresh new content and increase visitor time. How Much Content Do You Need? This is an important question only if you want to rank in the top 10 for your search term. The top 10 tool we have developed allows you to enter any search term and get the average number of pages used in a top 10 site. You can then use this as a benchmark for your own site and decide how many of the content options above you will need to perform. Source: StartRanking.com |
Showing posts with label 2_Website Design tips. Show all posts
Showing posts with label 2_Website Design tips. Show all posts
site_design_tips
Ten Tips to Better Site Design.
Introduction to Site Design It has been said for ages that "first impressions last a lifetime", and as we enter the information age, this old saying still rings true. In today's dynamic, competitive Internet world, creating a base of regular visitors is one of the keys to success, and the design of your site is extremely important because it is, in a very real sense, the first impression you make on millions of Internet users worldwide. An attractive, user-friendly site design can be the difference between success and failure, and therefore a good amount of time should be devoted to making your site as good as possible. Designing a good site, however, is a lot more difficult than merely dragging and dropping some pictures and text onto a page and arranging it to look nice. Successful sites must try to come up with the perfect marriage of form and function, making sure that neither component is lacking or in excess.
Tip One:What is Your Site About?
Perhaps the most important thing to keep in mind when designing your site is that there is by no means one site design that is best. In fact, the nature of your site, its content, and its theme should all be carefully considered in order to ensure that your site has the look and feel you desire, without sacrificing the user-friendliness that will keep the hits streaming in. So before you open up Dreamweaver and start creating tables, and inserting text blocks and images, sit back and think about what it is you want your website to portray, and how you want visitors to feel when they visit your site. If your site is a personal website, think in terms of how you can exhibit your personality and style. If your site is a commercial website, think in terms of how you want your customers to feel about your products and services. A good deal of planning beforehand will allow you to choose the correct theme for your website, saving you the headache of going back and trying to get it right afterwards.
Tip Two: Research, Research, Research.
After you have come up with the look and feel that you feel is most appropriate for your website, the next step is to research what other websites with similar objectives have done. Spend some time looking at existing websites, and make notes of their respective positives and negatives; then think of how your site can incorporate the positives, while avoiding the negatives. You can learn a lot about what works and what doesn't by looking at the layout, color scheme, text, and images of other websites, and then use that knowledge to get the most out of your site.
Tip Three: Planning.
Once you have completed your research, and come up with an idea of what you want your site to look like, the next step is to plan your site. The best way to do this is to start by drawing a sitemap, covering all of the pages you plan to create. By drawing a sitemap, you will be able to see clearly exactly how your site will work, and which links you will have to create to make it work the way you planned. Drawing a site map is easy and will save you a lot of time in the long run. For an example of a site map, please see below.
Tip Four: User Friendliness.
Regardless of how beautiful your site is, if users can not navigate it, they will simply find another site. Try to lay out your site in a clear, logical manner, and avoid using image-based mouseover links. This will help ensure that your site is easy to navigate, and will still leave you plenty of room to add your personal design touches
Tip Five: Images/Page size.
As we all know, images add a lot to a website, but it is important to understand that they also add a lot of size to web pages, size which can increase loading time. As a result of this fact, you should try to use the minimum amount of images on each page. Try to limit your pages to a total of 30kb, including text, background images, and images. This will ensure that all pages will be loaded in about 5 seconds, even if the user happens to be using a dial-up connection.Another thing to consider when deciding the amount of images to use on your web pages is that each file on a web page requires a separate HTTP request to the server. What this means is that using a lot of small images, which add up to less than 30kb is still going to slow down your site considerably.
Tip Six: Tables.
When using tables in the creation of your site, it is important to make sure that you do not use one table for the majority of your site. If you do use one table, users will not be able to see any of your content until the entire table has been loaded. In order to avoid this problem, break your page into at least two tables. The top table should contain your page header and some links, while the bottom table should contain the remaining content. This will allow the user to see part of your page quickly, so that they do not get discouraged by a long wait.
Tip Seven: Browsers.
When you have finished designing your site, be sure to take a look at it in several different browsers. Sometimes your "perfect" design will look atrocious when viewed with a different browser, which means you will have to go back and fix your errors. Still, it is much better to catch your own errors before your visitors do.
Tip Eight: Navigation Bars.
One of the most helpful trends in web design that has gained popularity in the last few years is the in-site navigation bar, which helps users know exactly where they are in your site. Typically a navigation bar looks something like this: You are at: Home>My Hobbies>SportsThis means that you are currently in the Sports page of the My Hobbies Section of your site. Navigation bars are by no means essential to a good website, but are a helpful tool to make your site more user-friendly to users.
Tip Nine: Plug-ins.
Over the past year or so, a number of plug-ins have been developed allowing you to add advanced graphics and animation on to your website. Before you load up your site with these animated graphics, it is important to understand that most users do not have these plugins installed on their computers, nor do they have the patience to download them before viewing the site. The exception to this rule is Macromedia's Shockwave Flash Plug-in, which is installed on most computers.
Tip Ten: Meta Tags.
One of the most important things not to forget when designing your site is the importance of meta tags. Site description and keyword Meta tags are the most important factors in getting recognized by search engines, which will bring your site more hits. When writing your site description remember to keep it clear, concise, and to the point, and do not load it up with keywords, because it should make sense when displayed on a search engine results page.
Copyright 1997-2006, REAL WEB HOST. All Rights Reserved.
Tip One:What is Your Site About?
Perhaps the most important thing to keep in mind when designing your site is that there is by no means one site design that is best. In fact, the nature of your site, its content, and its theme should all be carefully considered in order to ensure that your site has the look and feel you desire, without sacrificing the user-friendliness that will keep the hits streaming in. So before you open up Dreamweaver and start creating tables, and inserting text blocks and images, sit back and think about what it is you want your website to portray, and how you want visitors to feel when they visit your site. If your site is a personal website, think in terms of how you can exhibit your personality and style. If your site is a commercial website, think in terms of how you want your customers to feel about your products and services. A good deal of planning beforehand will allow you to choose the correct theme for your website, saving you the headache of going back and trying to get it right afterwards.
Tip Two: Research, Research, Research.
After you have come up with the look and feel that you feel is most appropriate for your website, the next step is to research what other websites with similar objectives have done. Spend some time looking at existing websites, and make notes of their respective positives and negatives; then think of how your site can incorporate the positives, while avoiding the negatives. You can learn a lot about what works and what doesn't by looking at the layout, color scheme, text, and images of other websites, and then use that knowledge to get the most out of your site.
Tip Three: Planning.
Once you have completed your research, and come up with an idea of what you want your site to look like, the next step is to plan your site. The best way to do this is to start by drawing a sitemap, covering all of the pages you plan to create. By drawing a sitemap, you will be able to see clearly exactly how your site will work, and which links you will have to create to make it work the way you planned. Drawing a site map is easy and will save you a lot of time in the long run. For an example of a site map, please see below.
Tip Four: User Friendliness.
Regardless of how beautiful your site is, if users can not navigate it, they will simply find another site. Try to lay out your site in a clear, logical manner, and avoid using image-based mouseover links. This will help ensure that your site is easy to navigate, and will still leave you plenty of room to add your personal design touches
Tip Five: Images/Page size.
As we all know, images add a lot to a website, but it is important to understand that they also add a lot of size to web pages, size which can increase loading time. As a result of this fact, you should try to use the minimum amount of images on each page. Try to limit your pages to a total of 30kb, including text, background images, and images. This will ensure that all pages will be loaded in about 5 seconds, even if the user happens to be using a dial-up connection.Another thing to consider when deciding the amount of images to use on your web pages is that each file on a web page requires a separate HTTP request to the server. What this means is that using a lot of small images, which add up to less than 30kb is still going to slow down your site considerably.
Tip Six: Tables.
When using tables in the creation of your site, it is important to make sure that you do not use one table for the majority of your site. If you do use one table, users will not be able to see any of your content until the entire table has been loaded. In order to avoid this problem, break your page into at least two tables. The top table should contain your page header and some links, while the bottom table should contain the remaining content. This will allow the user to see part of your page quickly, so that they do not get discouraged by a long wait.
Tip Seven: Browsers.
When you have finished designing your site, be sure to take a look at it in several different browsers. Sometimes your "perfect" design will look atrocious when viewed with a different browser, which means you will have to go back and fix your errors. Still, it is much better to catch your own errors before your visitors do.
Tip Eight: Navigation Bars.
One of the most helpful trends in web design that has gained popularity in the last few years is the in-site navigation bar, which helps users know exactly where they are in your site. Typically a navigation bar looks something like this: You are at: Home>My Hobbies>SportsThis means that you are currently in the Sports page of the My Hobbies Section of your site. Navigation bars are by no means essential to a good website, but are a helpful tool to make your site more user-friendly to users.
Tip Nine: Plug-ins.
Over the past year or so, a number of plug-ins have been developed allowing you to add advanced graphics and animation on to your website. Before you load up your site with these animated graphics, it is important to understand that most users do not have these plugins installed on their computers, nor do they have the patience to download them before viewing the site. The exception to this rule is Macromedia's Shockwave Flash Plug-in, which is installed on most computers.
Tip Ten: Meta Tags.
One of the most important things not to forget when designing your site is the importance of meta tags. Site description and keyword Meta tags are the most important factors in getting recognized by search engines, which will bring your site more hits. When writing your site description remember to keep it clear, concise, and to the point, and do not load it up with keywords, because it should make sense when displayed on a search engine results page.
Copyright 1997-2006, REAL WEB HOST. All Rights Reserved.
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