Domain Name
Get a domain name! It's absolutely the first thing that you should do when launching anything on the Internet. This reserves your intended name to you, before somebody else grabs that great idea of yours!
Price
Pricing should not be your main concern! Free services are available, however, if you're serious about your site, you really should consider a paid service. Most free services will display pop-up banners or the like on your site. As a result, you won't have full control over your site's content or look.
There are many reasonably priced services out there...find one that's reliable that suits your needs.
Reliable
Reliability should be one of your major concerns. If your site is constantly down, your clients will wonder if you've gone out of business, and may look elsewhere. A reliable service is a requirement to ensure constant growth. A point of interest...if your site is unavailable when search engines are trying to index it, you may be removed completely. This is not a good thing!
Operating System
People have their own preference here. We use both Windows NT and Unix based services, but would have to give the edge to Unix based providers. You seem to have more control over your site, without incurring special setup fees for items such as Custom Error Pages. For example, NT hosts may charge a fee for each custom error page, while it's simple to do yourself under Unix.
Features
You'll have to think about what you need here. FrontPage extensions or not. How much space do you need. Do you need one email address, or unlimited? Remember that features and pricing are usually directly related to each other.
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